Today’s addition to HIDEOUS PLASTIC’s exploration of ALIEN ReAction figure line covers the “early bird package” pre-order kit Super7 made available to attendees at San Diego Comic Con in 2013. It’s basically a large envelope with no ALIEN action figures inside. At all. It’s just a large printed, folded cardboard sheet with some stickers and a cardboard backdrop to be found within. In 2013, these these colourful envelopes sold for US$100 each at SDCC 2013. Despite their lack of physical content, these vacant flat packages were the frontline in a new range of collectible toys called ReAction figures. It sold well. Apparently.

-Windebieste.